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Digital Marketing

Want to skyrocket your business sales with Facebook & Google Ads? Or do you want to start a profitable new career in Digital Marketing? In only 4 weeks, our digital marketing course will do just that. Enroll now to learn to run highly effective ad campaigns that drive results.

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4.8
  • Last updated 2023-12-01 00:38:12
  • English
  • Certified Course
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Why Join Digital Marketing ?

Scope: Digital marketing is in high demand across industries as businesses strive to establish their online presence and reach their target audience effectively. Prominent Platforms: Major companies like Google, Facebook, Instagram, LinkedIn, and Twitter are integral to digital marketing strategies. Short Learning Course: We’ll teach you to become proficient in digital marketing in 2 months. No Degree Required: Formal education is not mandatory to pursue a successful career in digital marketing. Earning Potential: Entry-level salaries typically range from PKR. 3-5 Lakhs per year, increasing to earn PKR. 6-12 lakhs with 2+ years of experience. Flexible Work Options: Enjoy the flexibility of remote work or freelancing as a digital marketer, catering to clients & companies worldwide. Business Ventures: You can establish your own digital marketing agency or consultancy, offering services to clients & businesses. Portfolio Development: As part of the course, you\\\\\\\\\\\\\\\'ll build a portfolio of successful campaigns & projects to showcase your skills & expertise. Analytics & Data-driven Approach: Digital marketing leverages data analytics to measure campaign success & optimize strategies for better results. Global Opportunities: Explore job prospects abroad in countries like the US, UK, Canada & Australia, where digital marketing professionals are in high demand. Transferable Skills: Skills acquired in digital marketing, including analytics, content creation, social media management & strategic planning, are applicable across various industries and roles.

Course Content (Outline)

What is Paid Digital Marketing? Traditional Marketing Vs. Digital Marketing The Future of Digital Marketing Facebook + Instagram Ads Creating Your Facebook Advertiser Account Creating Ad Campaigns Ad Formats (Image, Video, Carousel, etc.) Targeting (Demographics, Interests, Behaviors etc) Ad Placement Options & Bidding Strategies Ad Performance Metrics Google Ads (inc. YouTube) Creating Your Google Ads Accounts Ad Formats (Search, Display, Shopping, Video) Keyword Research Tools Targeting (Keywords, Demographics, Locations) Ad Bidding Strategies (CPA, CPM, CPC ETC) Ad Performance & Campaign Optimization Defining Target Audience Ad Testing and Optimization A/B Testing Quality Score and Ad Rank Conversion Tracking What is Analytics? Advanced Advertising Techniques Retargeting/Remarketing Lookalike Audiences & Custom Audiences Dynamic Ads Campaign Automation Budgeting and ROI Calculation Ad Policies, Compliance & Ad Content Guidelines Ad Disapproval and Appeal Process Copywriting (How to write good adverts) Graphic Design Crash Course (Via Canva). Freelancing Class. How to get a Job/Internship. Career Opportunities in Paid Advertising.

Requirements

Mid Level English Mid level Computer and Social Media Knowledge

Review

4.8
Course Rating
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MWK 250000 MWK 500000
  • Start Date2023-10-02
  • Course Length 2 Months
  • LanguageEnglish
  • CertificateYes

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